Zapper
Marketing
INDEX OF ARTICLES
1. POPULAR ZAPPERS -- DECEPTIVE MARKETING please click here2. AUTO-ZAP marketing here
3. PARAZAPPER marketing here
4. DR. CLARK RESEARCH ASSOCIATION marketing here
5. CUREZONE FORUM CONCEDES CORRUPTION please click here
DIGITAL "ZAPPERS"
The Dr. Clark Research Association's Super DeLuxe 2006 Zapper, Dr. Clark Digital Zapper and Dr. Hulda Clark Zapper 3 Digital have taken Dr. Clark's name for their zappers and their sites where they use Dr. Clark's photos prominently, all without her permission. Dr. Clark does not endorse them and is not affiliated with them or any other site or product. The second serious deception is that these "zappers" are not zappers at all. They are frequency generators. There is a huge difference between the 2 which I discuss on the FAQ page at #4 here. I discuss how complex and costly frequency generators are on the Competition 1 Page at #1 here. Digital makers say their "zappers" are superior but Dr. Clark says "sophisticated gizmos" do not make them better, they only make them look more impressive. All digitals have weak formulas. The Charts with 5 digitals show that the best has only 3 of 11 features that make zappers effective. The testimonials below tell the story.
Dr. Clark Research Association is owned by David Amrein. His marketing strategy is based on using Dr. Clark's name prominently (plus photos) to promote his Dr. Hulda Clark products. He infers Dr. Clark has endorses his "zapper" in spite of the fact she states on her website, "There are ... websites and companies using my name ... I am not affiliated with any [of them] ... I do not endorse any manufacturer.
Read about the Association's deceptive marketing practices at the bottom of This Page. David Amrein who is not a doctor or practitioner appears in a white medical gown on this website. He complied with a 2003 Federal court order related to false medical claims and fraudulent advertising.
TESTIMONIALS
"Hi Ken, I am very impressed with your website. I have 3 Dr. Clark Research Association zappers and I have never noticed any change in my health when using them ..."
Thanks, Ward S., Apr. 30, 2008"... In the mean time [until her Ultimate Zapper arrives] I will continue zapping with my [Dr. Clark Research Association] super deluxe zapper. I am busy with the driver programs but I don't see [any] progress after 2 months of zapping."
best regards, Ann V., Jan. 25, 2008
HARMONIC QUAD
The Harmonic Quad is called a multiple frequency zapper by its maker, James Overman. But according to his friend, Dr. Howard E. May, the Quad is actually a digital multiple frequency generator, not a zapper. Purchasers face the same problems as those who buy the Dr. Clark Research Association "zapper", above. The Charts show the Quad has only 5 of 11 features that make zappers effective, for twice the price of The Ultimate Zapper. The Quad site has 4 testimonials, 2 testify to its effectiveness. My site has 230.
MEDICAL CLAIMS
James Overman's headline says the Quad "kills most invaders in less than 3 minutes" but the details say "muscle test for the required time or zap for 30 minutes". The Quad requires investing time to zap at 4 frequencies but there is no proof you'll get better results than zapping at 1 low frequency. Many people who use The Ultimate Zapper for only 1 to 3 minutes get truly amazing results in 24 hours. But guaranteeing everyone will obtain such fast results is not only impossible, because everyone is different, it is also irresponsible. Furthermore, it is illegal to make any medical claims.
HARMONICS
The Quad's extra frequencies don't compensate for missing features like The Ultimate Zapper's powerful 100% Duty Cycle and its stabilized wave. Unstabilized waves produce weak harmonics. The Quad's wave is unstabilized so its harmonics are weak. The Ultimate Zapper's stabilized wave produces far stronger harmonics than the Quad which relies exclusively on marketing the claim that its harmonics are superior. Dr. Loyd confirmed The Ultimate Zapper's superior harmonics when he did independent testing in 2007. It is also interesting to note there is no photo of the Quad's "composite" wave on their site, although it is highly touted.
CREDIBILITY
James Overman claims he has "identified & eliminated the parasites in over 17,000 people in the last 7 years". This defies credibility because that means working with 7 new people every day, 7 days a week, 365 days a year. It takes time to test people, to identify parasites, to verify parasite elimination and to communicate with each person during the whole process. To do everything he claims would leave no time for anything except work. I work 10 hours a day, 7 days a week, 365 days a year. I have helped thousands of people with the help of The Ultimate Zapper but it has taken 12 years.
AUTO-ZAP
There are 11 features that make zappers effective. Arthur Doerksen's Auto-Zap has only 1 of the 11, its single low frequency. Not surprisingly, Auto-Zap has never been noted on Curezone as an effective zapper. In the history of the forum it has been mentioned only once. By Arthur Doerksen.
Arthur Doerksen's chart compares 7 zappers. He says they "are compared by published specifications ..." A closer look reveals these "specifications" are actually non-specifications passed off as "features". Telephone support, automatic shut-off and handholds, etc., are not specifications and they are certainly not features because they don't contribute to zapper effectiveness.
Compare The Ultimate Zapper chart with the Auto-Zap chart on This Page. It is clear Auto-Zap has 1 true feature and 6 non-features. The 10 additional features that make zappers effective are omitted from the Auto-Zap chart because it doesn't have them. The Ultimate Zapper has them all. You can compare it to 23 other popular zappers in 4 comprehensive Charts.
MARKETING PRACTICES
Arthur Doerksen indulges in unethical marketing to promote his Auto-Zap. His marketing strategy is based on using Dr. Clark's name prominently (plus photos and stories) to promote his Dr. Hulda Clark Products. He infers Dr. Clark approves Auto-Zap in spite of the fact she states on her website, " ... I do not endorse any manufacturer."
On my site I refer to Dr. Clark's research. I do not use her name to promote The Ultimate Zapper. She is not affiliated with me and has not approved or endorsed The Ultimate Zapper. It has stood on its own merits since 1996.
Below his zapper chart Arthur Doerksen makes false statements and indulges in fear-mongering to try to discourage people from buying The Ultimate Zapper, as he has done since 1996. I refute his statements and discuss his deceptive marketing practices on This Page.
I notice that Arthur Doerksen has recently copied the phrase "healing power" from the Home Page of my site to bolster the image of Auto-Zap, but without any proof whatsoever for this adopted claim. It is not the phrase that makes the difference, it is the truth behind it that gives it real meaning, as you can see by reading my site.
TERMINATOR II
The Terminator II from Don Croft looks like it has some impressive features but The Charts show it has only 1 of the 11 features that make zappers effective, its single low frequency. Read what practitioners have to say about the Terminator II's effectiveness.
TESTIMONIALS
"Hi Ken, ... I bought 6 Terminators from Croft and gave them to patients and friends to try. Feedback was "no noticeable results, no improvement, nada nada ..." so I was very disappointed ..."
Aloha, Allen and Sharie, Mar. 4, 2007"Dear Ken, I am interested in your zappers as well as in becoming a distributor ... I would like to start with 3 to begin with. I have used the Croft Terminator zapper with absolutely no benefits at all, and eventually had to return it ... "
Thanks and best wishes, Imran R., May 19, 2007
CREDIBILITY
Don Croft defies credibility: "... everyone ... who has said they've got extreme sensitivity to all metals against the skin has told us later that they could wear the Terminator without getting any unpleasant skin reactions at all." This defies credibility because a major Terminator distributor says this on his own site : "If your Terminator Zapper starts to sting, itch or zap your skin you MUST move it elsewhere as it can burn through the skin."
I have received many emails from people who have been seriously burned by the Terminator II. No wonder Don Croft does not have a trial offer and does not publish warranty information. Many people have reported to me that he does not answer his emails. I discuss Don Croft's misleading claims and deceptive marketing practices on This Page.
PARAZAPPER
ParaZapper is a dual zapper. It requires zapping 4 times longer than The Ultimate Zapper to get any results at all (that means over 4 hours a day) because it has a very weak formula. The Charts show it has only 3 of the 11 features that make zappers effective. This testimonial is from Curezone.
FROM CUREZONE
From http://curezone.com/forums/fm.asp?i=653103
"... I have seen absolutely nothing in the [ParaZapper] specs. that makes it anything more than the average zapper ... There is nothing in the design ... that puts it anywhere above the original Clark zapper built in a shoebox!"
Darkgatherer, Dec. 7, 2005
BETTER THAN THE MOST POWERFUL?
David Etheredge recently conceded "... The Ultimate Zapper ... may be the most powerful single frequency zapper" in the world. However, he says ParaZapper's 2 frequencies are "better". He offers "survey results" as proof but they do not mention frequency. When asked by Curezone readers to publish the actual surveys he refused. He offers 9 testimonials as proof but none mention frequency. The longest is about zapping his own pet fish.
No dual maker has ever produced proof that 2 frequencies are better than 1 low frequency. There is no proof. In spite of his claims David Etheredge has never offered a shred of evidence to show that his 3-feature ParaZapper is even in the same ballpark as the 11-feature Ultimate Zapper.
COMPARE ZAPPERS
David Etheredge says "be sure you buy a dual". I say "be careful, compare first." Look at The Charts. If you don't you may fall victim to ParaZapper's punitive returns policy: a 10-day trial followed by a 60% return penalty. On his site David Etheredge says he inspects postmarks to make sure returns are not posted after day 10. My returns policy gives you 3 to 4 months to return your zapper. I don't inspect postmarks. "Be sure you buy a dual"? I think a better idea is "be careful, compare before you decide".
MARKETING PRACTICES
Curezone posters have noted that David Etheredge indulges in unethical marketing practices to promote his ParaZapper. His strategy includes using Dr. Clark's name prominently to promote his Hulda Clark Zappers. Dr. Clark states clearly on her website " ... I do not endorse any manufacturer."
Sadly, David Etheredge goes downhill from there. He recently declared on Curezone that I made up the 230 testimonials on my site. In response to this preposterous statement which is an obvious attempt to discredit his strongest competitor I think it's fair to invite everyone to read on This Page about his misleading medical claims, what Curezone posters think about his marketing practices and the 2006 Federal judicial warning against him for illegal marketing. This Curezone testimonial is direct and to the point.
FROM CUREZONE
From http://curezone.com/forums/fm.asp?i=1261256
"I would read all of ParaZapper's posts with a grain of salt. I have tried Ken Presner's Ultimate Zapper and found it to be worth every penny (even with the courier cost, as I have ordered it to a country with less than reliable mail). The advice on his site and testimonials were priceless. Give it up, ParaZapper, admit that you can't compete intellectually, monetarily or by reputation against the Ultimate Zapper site and all it stands for."
Vietnam, Sept. 19, 2008.
THE ULTIMATE ZAPPER
Honesty is not only the best policy.
It is the only policy worthy of The Ultimate Zapper.
2. AUTO-ZAP MARKETING
Below, you can view 2 zapper comparison charts: the single chart from Arthur Doerksen's site that includes The Ultimate Zapper (I have adapted the size to fit this page) and Chart 3 of 4 Comparison Charts from my site that includes the Auto-Zap.
Compare the charts. It is clear the features on my chart are the features that make zappers effective. They are true features. Arthur's chart has only one true feature, the "positively-offset output voltage" (the square wave). But all zappers have this "feature" because this is the feature that creates a zapper. It is a "universal" zapper feature. Arthur's chart might as well say that the zapper box and wires are features. Every zapper has them. All the other "features" in his chart are "bells and whistles". They are not true features that help make zappers more effective. It is clear why I call Arthur's chart a "bells and whistles" chart. The Auto-Zap chart is really featureless. So, the Auto-Zap is virtually featureless, as well, unless you consider "bells and whistles" features, which I do not.
When you look at my chart it's easy to see the difference with Arthur's chart. You can compare The Ultimate Zapper with the Auto-Zap based on substance, 11 true features, not "bells and whistles", because there are no bells or whistles in my 4 charts. I discuss the so-called "features" of the Auto-Zap as well as Arthur Doerksen's misleading marketing and fear-mongering in the following paragraphs and on the Auto-Zap Page.
Contrary to what Arthur Doerksen indicates about The Ultimate Zapper regarding telephone support, I provide complete (and expert) telephone support 365 days of the year. In fact, no matter where you are in the world just email me your number and I will be glad to pay for the call. Unlike Arthur Doerksen I provide free telephone support even for international customers.
| Feature |
Auto- Zap |
DCRA Zapper DeLuxe 2006 Bio- Wave |
Para zapper CCa |
A6 Zapper |
Generic devices |
The Ultimate Zapper |
Termin- ator II |
| 100% Positively -offset output voltage |
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| Copper handles included (per Dr. Clark's recommendation) |
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| Extreme battery life (over 500 hours on a 9 volt battery) |
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(about 20 hours) |
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(about 15 hours) |
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| Confirmation of proper current flow (e.g. the SenseLED on the Auto-Zap) |
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| Automatic timing and shutoff |
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| Output protected against static shock damage |
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| Expert telephone support |
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Below is Comparison Chart #3 from
The Ultimate Zapper's Chart Page.
It includes the Auto-Zap.
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COMPARISON
CHART 3 |
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THE
|
Syncro Zap A-6 |
Auto-Zap
zapper |
Don
Croft's Terminator II
|
Micro-Zapper | Zapper C31 |
Clark Zapper |
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FREQUENCY
PROFILE |
SINGLE |
Single |
Single |
Single |
Single | Single |
Single |
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100%
DUTY CYCLE |
YES |
50% |
50% |
50% |
50% |
50% |
50% |
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SUPER
STABILIZED
WAVE
|
YES |
No |
No |
No |
No |
claimed |
No |
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CONSTANT
HIGH VOLTAGE
AC ADAPTER |
YES |
No |
No |
No |
No |
No |
No |
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UNDISTORTED
WAVE |
YES |
No |
No |
No |
No |
No |
No |
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CONSTANT
HIGH
CONDUCTIVITY |
YES |
No |
No |
No |
No |
No |
No |
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FOOT
PADS |
YES |
No |
No |
No |
No |
No |
No |
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LOW
FREQUENCY |
YES |
No |
Yes
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Yes |
No |
Yes |
No |
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SUPERIOR
HARMONICS |
YES |
No |
No |
No |
No |
No |
No |
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BLOOD
ELECTRI-
FICATION |
YES |
No |
No |
No |
No |
No |
No |
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ELECTRO-
PORATION |
YES |
No |
No |
No |
No |
No |
No |
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EMF PROTECTION |
YES |
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